Sep 2012: Disruptive Innovation to Sustaining Innovation/Sustaining Technology


Conversation with George Massenburg

George Massenburg will discuss his views on how the transformation from “Disruptive Innovation” to “Sustaining Innovation/Sustaining Technology” opens up opportunities for musicians and music producers to find an audience for higher quality recorded music.

Wikipedia: A disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in the new market and later by lowering prices in the existing market.

In contrast to disruptive innovation, a sustaining innovation does not create new markets or value networks but rather only evolves existing ones with better value, allowing the firms within to compete against each other’s sustaining improvements. Sustaining innovations may be either “discontinuous”[1] (i.e. “transformational” or “revolutionary”) or “continuous” (i.e. “evolutionary”).


No Webcast Meeting Archive for this month.

Archived Bulletin:

Toronto Audio Engineering Society Bulletin: Sept 2012 PDF

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